• Posts Tagged ‘video’

    The Psychology of Banner Ads: Overcoming Banner Blindness

    by  • May 9, 2014 • Branding, Mobile Marketing • 0 Comments

    banner-advertising

    We can barely read an online article from beginning to end before clicking out. How much attention could be left for acknowledging banner ads surrounding the page? Very little. Insomuch that in the 90s, Internet researchers Benway and Lane coined the term “banner blindness” to describe people who consciously or unconsciously ignored banner information....

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    Tablets, Video Emails, Mobile Payments Shape Mobile Marketing in 2014

    by  • December 30, 2013 • Mobile Marketing • 0 Comments

    Mobile marketing strategies

    The concept of mobile and mobile marketing is becoming common knowledge, and it is accepted that smartphones and tablets will be crucial for businesses for years to come. In fact, market research consultant Illuminas predicts that global mobile data traffic will increase 700% by 2017, and that mobile devices will outnumber the human population...

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