• Posts Tagged ‘video ads’

    The Psychology of Banner Ads: Overcoming Banner Blindness

    by  • May 9, 2014 • Branding, Mobile Marketing • 0 Comments

    banner-advertising

    We can barely read an online article from beginning to end before clicking out. How much attention could be left for acknowledging banner ads surrounding the page? Very little. Insomuch that in the 90s, Internet researchers Benway and Lane coined the term “banner blindness” to describe people who consciously or unconsciously ignored banner information....

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