• Posts Tagged ‘tracking’

    In-store Tracking and Loss of Privacy

    by  • April 3, 2014 • Mobile Marketing • 0 Comments

    Smart Phone Shopping

    A survey conducted last month published on Adweek helped cement the fact that customers generally do not want companies tracking them via their own smartphone. While about 60% of survey takers responded that tracking would be acceptable if there was an opt-in/opt-out consensual form, about a quarter of all participants still responded that companies...

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