• Posts Tagged ‘retail’

    In-store Tracking and Loss of Privacy

    by  • April 3, 2014 • Mobile Marketing • 0 Comments

    Smart Phone Shopping

    A survey conducted last month published on Adweek helped cement the fact that customers generally do not want companies tracking them via their own smartphone. While about 60% of survey takers responded that tracking would be acceptable if there was an opt-in/opt-out consensual form, about a quarter of all participants still responded that companies...

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    Mobile Apps and Spending Trend Continues

    by  • January 10, 2014 • Mobile Marketing • 0 Comments

    Mobile Marketing Increases

    If you thought that the mobile marketing sector was big in 2013, this year is likely to see an even bigger increase in the number of companies that use mobile marketing, and applications are at the forefront. According to Mashable, mobile advertising is expected to increase as much as 64% in 2014. This is...

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    Trends in the Retail Mobile Revolution

    by  • December 16, 2013 • Mobile Marketing • 0 Comments

    Mobile Marketing

    This year we’ve seen a substantial increase in the amount of mobile marketing companies are using, but it seems like the strategy is still in the process of optimization. While budgets have increased and mobile efforts have ramped up, consumers remain skeptical on the usefulness of mobile marketing messages. A recent study by Oxygen8...

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    Embracing Mobile & the Omni-Channel Retail Model

    by  • November 18, 2013 • Featured, Mobile Marketing • 0 Comments

    Omni Channel Retail Marketing

    This holiday season, we will likely be the subjects of vast amounts of marketing through a variety of different channels – an omni-channel, if you will. Now more than ever, companies and brands are reaching out to customers in unconventional and innovative ways. Wikipedia defines omni-channel retailing as such: “Omni-Channel Retailing is very similar...

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