• Posts Tagged ‘marketing’

    Preparing for the Smartphone Revolution

    by  • October 27, 2014 • Featured, Mobile Marketing • 0 Comments

    Smartphone Revolution

    With daily iPhone sales outnumbering the number of births, there’s no doubt that smartphones will eventually outnumber the human population. Smartphones have become an essential tool for many people. Not only are smartphones essential for communication, but they also help people make purchasing decisions and even work remotely. As of 2014 there are four...

    Read more →

    Mobile Increasingly Important for Digital Advertisers

    by  • September 10, 2014 • Featured, Mobile Marketing • 0 Comments

    online advertisement

    By now you have likely heard about mobile marketing and the importance thereof, especially if you are reading this blog. As a reminder, mobile presents a unique opportunity for brands to reach out and engage customers, especially in real time or through location-based technology. Technologies such as quick response (QR) codes and near field...

    Read more →

    Insider Ways to Increase App Downloads

    by  • May 21, 2014 • Mobile Marketing • 0 Comments

    Increase app downloads

    Insider Ways to Increase App Downloads Many businesses are turning to apps, in addition to mobile sites, to increase their mobile marketing reach. Apps are convenient to users for several reasons. First, they provide a centralized location for information about a business. Second, they are designed with mobile usability in mind. Ever heard “there’s...

    Read more →

    The Psychology of Banner Ads: Overcoming Banner Blindness

    by  • May 9, 2014 • Branding, Mobile Marketing • 0 Comments

    banner-advertising

    We can barely read an online article from beginning to end before clicking out. How much attention could be left for acknowledging banner ads surrounding the page? Very little. Insomuch that in the 90s, Internet researchers Benway and Lane coined the term “banner blindness” to describe people who consciously or unconsciously ignored banner information....

    Read more →