• Posts Tagged ‘audible tags’

    In-store Tracking and Loss of Privacy

    by  • April 3, 2014 • Mobile Marketing • 0 Comments

    Smart Phone Shopping

    A survey conducted last month published on Adweek helped cement the fact that customers generally do not want companies tracking them via their own smartphone. While about 60% of survey takers responded that tracking would be acceptable if there was an opt-in/opt-out consensual form, about a quarter of all participants still responded that companies...

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    Embracing Mobile & the Omni-Channel Retail Model

    by  • November 18, 2013 • Featured, Mobile Marketing • 0 Comments

    Omni Channel Retail Marketing

    This holiday season, we will likely be the subjects of vast amounts of marketing through a variety of different channels – an omni-channel, if you will. Now more than ever, companies and brands are reaching out to customers in unconventional and innovative ways. Wikipedia defines omni-channel retailing as such: “Omni-Channel Retailing is very similar...

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    What’s to Come in Mobile Marketing

    by  • October 10, 2013 • Mobile Marketing • 0 Comments

    Mobile Marketing app

    There is little doubt that mobile marketing is the so-called wave of the future when it comes to all different types of businesses. Many, if not most of us spend our lives with some kind of device glued to our hands. Companies have wisely noticed that marketing through these devices is the quickest and...

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