• Posts Tagged ‘advertising’

    The Psychology of Banner Ads: Overcoming Banner Blindness

    by  • May 9, 2014 • Branding, Mobile Marketing • 0 Comments


    We can barely read an online article from beginning to end before clicking out. How much attention could be left for acknowledging banner ads surrounding the page? Very little. Insomuch that in the 90s, Internet researchers Benway and Lane coined the term “banner blindness” to describe people who consciously or unconsciously ignored banner information....

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    Mobile Amplifies Importance of Customer Communication & Comfort

    by  • January 21, 2014 • Featured, Mobile Marketing • 0 Comments

    Communication with customers

    It seemed not so long ago, communicating and interacting with customers was relatively simple. Customers would receive advertisements, talk to storefront workers, call customer service… many businesses understood their consumers well, and stuck to the methods that proved successful. In the 1970’s there were already over 125 published definitions of the word ‘communication’, and...

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    Why Mobile Marketing is Crucial for Your Small Business

    by  • November 23, 2012 • Mobile Marketing • 1 Comment

    Have you heard the term “mobile marketing” lately? Due to recent technological and infrastructural advances, worldwide mobile usage is increasing at nearly exponential rates, and a new opportunity is presenting itself for companies both large and small. Mobile marketing is that opportunity. Mobile marketing can be simply defined as a set of practices and...

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