There is little doubt that mobile marketing is the so-called wave of the future when it comes to all different types of businesses. Many, if not most of us spend our lives with some kind of device glued to our hands. Companies have wisely noticed that marketing through these devices is the quickest and...
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There are more than 6 billion mobile users worldwide, according to a report by the U.N. International Telecommunication Union (ITU) last year. This dynamic, complex and competitive digital environment has become an immense force shaping business today and having a profound effect on the way companies operate internally with BYOD policies growing in popularity....
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Times are changing. A friend recently told me a story about his son, who makes some extra money over the summer by mowing yards and providing labor. He had small advertisements put up around the neighborhood, but this is next part is what jumped out to me. Traditionally, my friend’s son would list his...
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Have you ever wondered who actually uses the Internet? My first thought would be, everyone does! But what kind of groups make up the majority of Internet users? There have been many studies conducted that explore the language spoken by most users, their country of origin, their age, and many more factors. Some...
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Using mobile marketing to customize in-store shopping experiences We know that engaging customers is important for business. In fact, last month, a report by the recruiting company Korn/Ferry International revealed that customer engagement is the top concern of CMOs, particularly how to create engaging and sustainable customer relationships. Additionally, Synqera recently conducted a study...
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We talk often on this blog (and just about everywhere in life) about how important putting a good image of yourself out on the web is. With so many places to share information about yourself and your life online, we have to be extra careful not to put too much out there and to...
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