• 5 Mobile Marketing Tactics to Test-Drive this Season

    by  • November 22, 2013 • 2 Comments

    Mobile marketing strategy

    From January to June of 2013, advertisers spent $3 billion on mobile ads, up from $1.2 billion the previous year. This represents a 145 percent increase, according to the Interactive Advertising Bureau, and indicates that more retailers are seeing the advantages of mobile marketing. This holiday season, touch base with your mobile audience using...

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    Embracing Mobile & the Omni-Channel Retail Model

    by  • November 18, 2013 • 0 Comments

    Omni Channel Retail Marketing

    This holiday season, we will likely be the subjects of vast amounts of marketing through a variety of different channels – an omni-channel, if you will. Now more than ever, companies and brands are reaching out to customers in unconventional and innovative ways. Wikipedia defines omni-channel retailing as such: “Omni-Channel Retailing is very similar...

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    3 Essential Tools for the Business Traveler

    by  • November 4, 2013 • 0 Comments

    Business woman mobile smartphone

    The modern jet-setting, on-the-go executive may seem like he or she lives a glamorous life, but don’t discount inconveniences and frustrations such as delayed flights, inaccurate travel arrangements and homesickness. Although a business trip can be a break from a monotonous routine, it can grow tiresome. Fortunately, our smartphones can help. Digital devices can...

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