For businesses, it can be hard to determine the right amount of marketing communication to your customers. But now more than ever, companies need to be flexible and cater to consumers’ preferences.
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From January to June of 2013, advertisers spent $3 billion on mobile ads, up from $1.2 billion the previous year. This represents a 145 percent increase, according to the Interactive Advertising Bureau, and indicates that more retailers are seeing the advantages of mobile marketing. This holiday season, touch base with your mobile audience using...
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This holiday season, we will likely be the subjects of vast amounts of marketing through a variety of different channels – an omni-channel, if you will. Now more than ever, companies and brands are reaching out to customers in unconventional and innovative ways. Wikipedia defines omni-channel retailing as such: “Omni-Channel Retailing is very similar...
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It’s that time of year…the time when retailers are fighting for every holiday shopping dollar. But now, they have another dog in the marketing fight – mobile marketing. We all know that mobile marketing has been on the rise for a while now. With all of us glued to our devices for hours a...
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The modern jet-setting, on-the-go executive may seem like he or she lives a glamorous life, but don’t discount inconveniences and frustrations such as delayed flights, inaccurate travel arrangements and homesickness. Although a business trip can be a break from a monotonous routine, it can grow tiresome. Fortunately, our smartphones can help. Digital devices can...
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Another busy holiday retail season is in front of us, and as usual, businesses and retailers are looking to push their most profitable items. Certain products that sell quickly or offer particularly high profit margins should be more attractive to stores, and businesses will do their best to promote these items. For example, restaurant...
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