• The Psychology of Banner Ads: Overcoming Banner Blindness

    by  • May 9, 2014 • 0 Comments

    banner-advertising

    We can barely read an online article from beginning to end before clicking out. How much attention could be left for acknowledging banner ads surrounding the page? Very little. Insomuch that in the 90s, Internet researchers Benway and Lane coined the term “banner blindness” to describe people who consciously or unconsciously ignored banner information....

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    5 Tips for a Healthier Business Negotiation

    by  • May 1, 2014 • 0 Comments

    Business Negotiations

    The pressure is heightened, and you’re once again entering a business negotiation. That sale needs to be closed; your small business needs funding. Whether it’s an important deal that needs to be completed or a job interview that needs to be nailed, negotiations play a vital role for a large number of people and...

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    5 Things Venture Capitalists Want to Know

    by  • April 14, 2014 • 0 Comments

    human capital

    In today’s small business environment, monetary funding is almost always an issue. Even for larger companies, the capacity to obtain substantial financing can be the difference between expansion and success or stagnation and loss. For many companies dealing with new technologies, software, or innovations, the funding needs can be especially large. Venture capital can...

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    In-store Tracking and Loss of Privacy

    by  • April 3, 2014 • 0 Comments

    Smart Phone Shopping

    A survey conducted last month published on Adweek helped cement the fact that customers generally do not want companies tracking them via their own smartphone. While about 60% of survey takers responded that tracking would be acceptable if there was an opt-in/opt-out consensual form, about a quarter of all participants still responded that companies...

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    The Evolution of Trade Show Technology

    by  • March 27, 2014 • 0 Comments

    Trade show technology

    Trade show marketing has origins in the markets of medieval times, where farmers and craftspeople brought their crops and goods to sell to townspeople and villagers. Renowned trade shows like The Chicago Auto Show started debuting new autos in 1901. Conventions promote the latest and greatest innovations and inventions to the public and investors....

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    Mobile Marketing Trends

    by  • March 13, 2014 • 0 Comments

    Mobile strategy

    Now that we are almost through the first quarter of 2014 (hard to believe, isn’t it?) it seems like a good time to talk about some marketing trends for the year. We’ve talked before about how mobile marketing has and will continue to grow exponentially in 2014 and beyond. Here are a few ways...

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