• Diversity in Web Demographics

    by  • September 13, 2013 • Diversity & Communication • 0 Comments

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    Have you ever wondered who actually uses the Internet? My first thought would be, everyone does! But what kind of groups make up the majority of Internet users? There have been many studies conducted that explore the language spoken by most users, their country of origin, their age, and many more factors. Some sources even declare that you can predict a user’s age, sex, race, income, and level of education by studying their browsing habits.

    Here are a few interesting statistics on who browses the Internet:

     

    • English is the most prevalent language spoken by Internet users, followed closely by Chinese. Spanish is a distant third.
    • The continent of Asia is the most population-dense, and also houses the most Internet users. North America, the fifth largest continent in population, is second in the number of Internet users.
    • The Americas (south, central, and north) have a population of just under 1 billion, yet more than 50% of the population is online. The rest of the world has a population of approximately 6 billion, but only roughly 30% utilize the Internet.

    So what does all of this mean for your company or website? It means that you should tailor your content to the demographic that you are trying to attract. Taking the time to figure out who uses your site is a good first step, especially if you are conducting global business. Then, you can write content, make updates, and use advertising that caters to your fan base. Check out these reasons that it’s a good idea to figure out your demographic –

    • You can figure out if there are enough potential customers or readers for your business or website
    • You can tweak your website or business model in order to better serve those that are your customers or readers
    • Use the correct tone, choice of words, and attitude to draw in readers or customers.

    You can even create a “customer/reader profile,” in order to define what exactly it is that you are looking for in someone who will be interested in what you are offering. If you are using Antvibes’ Audible Tags, identifying who you want to hear your content is a great idea. This way, you’ll know what tone of voice to use, and what kind of content to record. Knowing internet demographics can help anyone who is interested in having a dynamic presence on the web.

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    Megan Totka is the Chief Editor for ChamberofCommerce.com. She specializes on the topic of small business tips and resources. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide.

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    Antvibes is the provider of Audible Tags, which are versatile tools that help you share the voice of your personal brand, company, or product.

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