Do you recall the recent campaign by Red Bull that tracked the longest ever sky-dive? Or have you noticed Coca Cola’s Open Happiness campaign during this year’s World Cup? Both are great examples of how brands are making more effort to connect and engage with their consumers, and both could be considered experiential marketing....
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Insider Ways to Increase App Downloads Many businesses are turning to apps, in addition to mobile sites, to increase their mobile marketing reach. Apps are convenient to users for several reasons. First, they provide a centralized location for information about a business. Second, they are designed with mobile usability in mind. Ever heard “there’s...
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We can barely read an online article from beginning to end before clicking out. How much attention could be left for acknowledging banner ads surrounding the page? Very little. Insomuch that in the 90s, Internet researchers Benway and Lane coined the term “banner blindness” to describe people who consciously or unconsciously ignored banner information....
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A survey conducted last month published on Adweek helped cement the fact that customers generally do not want companies tracking them via their own smartphone. While about 60% of survey takers responded that tracking would be acceptable if there was an opt-in/opt-out consensual form, about a quarter of all participants still responded that companies...
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Trade show marketing has origins in the markets of medieval times, where farmers and craftspeople brought their crops and goods to sell to townspeople and villagers. Renowned trade shows like The Chicago Auto Show started debuting new autos in 1901. Conventions promote the latest and greatest innovations and inventions to the public and investors....
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Now that we are almost through the first quarter of 2014 (hard to believe, isn’t it?) it seems like a good time to talk about some marketing trends for the year. We’ve talked before about how mobile marketing has and will continue to grow exponentially in 2014 and beyond. Here are a few ways...
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