Experiential Marketing Boils Down to Engagement
by Jon Visaisouk • June 23, 2014 • Featured, Mobile Marketing • 1 Comment

Do you recall the recent campaign by Red Bull that tracked the longest ever sky-dive? Or have you noticed Coca Cola’s Open Happiness campaign during this year’s World Cup? Both are great examples of how brands are making more effort to connect and engage with their consumers, and both could be considered experiential marketing....
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