It’s early 2014, and mobile technology has been entwined with nearly every aspect of our lives. Armies of developers have created application markets where almost anything is possible, with millions of applications available on a variety of devices. Whether using a smartphone or tablet, your versatile technology can go with you in nearly every...
Read more →
It seemed not so long ago, communicating and interacting with customers was relatively simple. Customers would receive advertisements, talk to storefront workers, call customer service… many businesses understood their consumers well, and stuck to the methods that proved successful. In the 1970’s there were already over 125 published definitions of the word ‘communication’, and...
Read more →
For businesses, it can be hard to determine the right amount of marketing communication to your customers. But now more than ever, companies need to be flexible and cater to consumers’ preferences.
Read more →
This holiday season, we will likely be the subjects of vast amounts of marketing through a variety of different channels – an omni-channel, if you will. Now more than ever, companies and brands are reaching out to customers in unconventional and innovative ways. Wikipedia defines omni-channel retailing as such: “Omni-Channel Retailing is very similar...
Read more →This is part two of a series called US population trends affecting Business. These US trends are also very applicable to the Canadian population. Part one details the rapid growth of the Hispanic population in America and can be found on the ANTVibes blog. Today we examine the aging US population.
Read more →So what exactly do great leaders do? In fact, as featured in the video below, the question isn’t “What do great leaders do?”, but rather, “What do great followers want?
Read more →