With daily iPhone sales outnumbering the number of births, there’s no doubt that smartphones will eventually outnumber the human population. Smartphones have become an essential tool for many people. Not only are smartphones essential for communication, but they also help people make purchasing decisions and even work remotely. As of 2014 there are four...
Read more →Here’s an interesting fact I bet you didn’t know: there are more mobile phones in American households than toothbrushes. This, of course, could mean that Americans are pretty grimy and could use a little lesson or two on hygiene. Maybe that’s true. Or, it could mean the scary but true fact that mobile phones...
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Maybe the word ‘omniplatform’ has you saying HUH? When I first saw the word being used in reference to mobile marketing, I was a bit confused. However, the concept of an omniplatform isn’t really confusing at all, it’s actually quite genius. If you’ve heard of the term responsive design, then you already know what...
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By now you have likely heard about mobile marketing and the importance thereof, especially if you are reading this blog. As a reminder, mobile presents a unique opportunity for brands to reach out and engage customers, especially in real time or through location-based technology. Technologies such as quick response (QR) codes and near field...
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Utilizing Push Notifications as a Mobile Marketing Strategy I really think that push notifications have gotten a bad rap in the past. Ever have an app send you a push notification when you were waiting impatiently for an important text or call? I have, and it can be frustrating. However, I, and likely most...
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Do you recall the recent campaign by Red Bull that tracked the longest ever sky-dive? Or have you noticed Coca Cola’s Open Happiness campaign during this year’s World Cup? Both are great examples of how brands are making more effort to connect and engage with their consumers, and both could be considered experiential marketing....
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