• Branding

    The Psychology of Banner Ads: Overcoming Banner Blindness

    by  • May 9, 2014 • Branding, Mobile Marketing • 0 Comments

    banner-advertising

    We can barely read an online article from beginning to end before clicking out. How much attention could be left for acknowledging banner ads surrounding the page? Very little. Insomuch that in the 90s, Internet researchers Benway and Lane coined the term “banner blindness” to describe people who consciously or unconsciously ignored banner information....

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    Podcasts: What Are They and How We Can Use Them

    by  • May 14, 2013 • Antvibes, Branding • 0 Comments

    podcast

    Podcasts may be the modern answer to the radio broadcasts of the past. A podcast is a multimedia digital file, or more commonly, voice recording that is accessible via computer or many mobile devices. The word podcast comes from a combination of the words “pod” and broadcast, referring to broadcasts that are accessible primarily...

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