A survey conducted last month published on Adweek helped cement the fact that customers generally do not want companies tracking them via their own smartphone. While about 60% of survey takers responded that tracking would be acceptable if there was an opt-in/opt-out consensual form, about a quarter of all participants still responded that companies...
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Trade show marketing has origins in the markets of medieval times, where farmers and craftspeople brought their crops and goods to sell to townspeople and villagers. Renowned trade shows like The Chicago Auto Show started debuting new autos in 1901. Conventions promote the latest and greatest innovations and inventions to the public and investors....
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As consumers, we have become accustomed to choice. A special product seems to exist for every little niche, and we have the liberty to choose which products suit us best. The scope of product availability is evident in any large retailer. Even common grocery stores can carry over 30,000 different items at a time....
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Finish strong. In the mobile marketing sector, this is a phrase that businesses cannot ignore. For a mobile plan to be effective, it needs to work from start to finish, and finish strong. The entire strategy could be a loss of time and money if there is no strong finish; and even worse, a...
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It’s early 2014, and mobile technology has been entwined with nearly every aspect of our lives. Armies of developers have created application markets where almost anything is possible, with millions of applications available on a variety of devices. Whether using a smartphone or tablet, your versatile technology can go with you in nearly every...
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Mobile technology is having a large effect on current marketing, business strategies, and perhaps more surprsingly, on traditional gaming consoles.The console wars have officially entered into the eighth generation of gaming as Sony launched the Playstation 4 just recently. Sony’s newest video gaming platform appears to be headed for great success, as the company...
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