• Omni channel mobile marketing

    Omniplatforms: The New Wave of Mobile Marketing?

    by  • September 22, 2014 • 0 Comments

    Maybe the word ‘omniplatform’ has you saying HUH? When I first saw the word being used in reference to mobile marketing, I was a bit confused. However, the concept of an omniplatform isn’t really confusing at all, it’s actually quite genius. If you’ve heard of the term responsive design, then you already know what...

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    online advertisement

    Mobile Increasingly Important for Digital Advertisers

    by  • September 10, 2014 • 0 Comments

    By now you have likely heard about mobile marketing and the importance thereof, especially if you are reading this blog. As a reminder, mobile presents a unique opportunity for brands to reach out and engage customers, especially in real time or through location-based technology. Technologies such as quick response (QR) codes and near field...

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    3 Apps To Streamline Day-To-Day Business Tasks

    by  • July 11, 2014 • 0 Comments

    apps and business tasks

    The 2014 AT&T Small Business Technology Poll found businesses that use mobile apps for daily tasks saved a total of $65 billion last year. Moreover, 77 percent of respondent businesses said they rely heavily on three or more mobile apps for daily company functions. There are mobile apps that can streamline just about any...

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    Experiential Marketing Boils Down to Engagement

    by  • June 23, 2014 • 1 Comment

    Experiential Marketing

    Do you recall the recent campaign by Red Bull that tracked the longest ever sky-dive? Or have you noticed Coca Cola’s Open Happiness campaign during this year’s World Cup? Both are great examples of how brands are making more effort to connect and engage with their consumers, and both could be considered experiential marketing....

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    Insider Ways to Increase App Downloads

    by  • May 21, 2014 • 0 Comments

    Increase app downloads

    Insider Ways to Increase App Downloads Many businesses are turning to apps, in addition to mobile sites, to increase their mobile marketing reach. Apps are convenient to users for several reasons. First, they provide a centralized location for information about a business. Second, they are designed with mobile usability in mind. Ever heard “there’s...

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    The Psychology of Banner Ads: Overcoming Banner Blindness

    by  • May 9, 2014 • 0 Comments

    banner-advertising

    We can barely read an online article from beginning to end before clicking out. How much attention could be left for acknowledging banner ads surrounding the page? Very little. Insomuch that in the 90s, Internet researchers Benway and Lane coined the term “banner blindness” to describe people who consciously or unconsciously ignored banner information....

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    5 Tips for a Healthier Business Negotiation

    by  • May 1, 2014 • 0 Comments

    Business Negotiations

    The pressure is heightened, and you’re once again entering a business negotiation. That sale needs to be closed; your small business needs funding. Whether it’s an important deal that needs to be completed or a job interview that needs to be nailed, negotiations play a vital role for a large number of people and...

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