Podcasts may be the modern answer to the radio broadcasts of the past. A podcast is a multimedia digital file, or more commonly, voice recording that is accessible via computer or many mobile devices. The word podcast comes from a combination of the words “pod” and broadcast, referring to broadcasts that are accessible primarily...
Read more →Customer engagement and mobile marketing are two buzz terms that have been the subject of many articles, stories, and studies of late. But what do these big terms mean for the average business? Having a better understanding of them will enable businesses to implement strategies and use available mobile tools to meet the requirement...
Read more →Being an expert in your field is an important part of running a small business. When people see you as an expert, they are more likely to come to you for advice, problem solving, and often this can increase interest and sales for a business. While you may not know every single thing there...
Read more →A new player In recent years there has been huge excitement and potential within mobile marketing, but limited innovations and solutions have been brought forward. So today, we are delighted to introduce the Audible Product Tag (APT), a new mobile marketing solution! The Audible Product Tag (patent pending) allows brands and products to share...
Read more →This week we are taking a look at another one of our favorite Audible Tags, that of social innovator and innovation expert Phil Preston. Phil helps organizations improve their performance by using innovation techniques aimed at increasing employee engagement, growth and productivity, and accomplishes this through speaking, facilitating, mentoring and consulting, Phil’s Audible Tag...
Read more →In a modern (and noisy) business world, it’s essential to use creative marketing and branding tactics that help you stand out from the crowd—and entice customers to pick your business over your competitors. Depending on your business and industry, creative approaches to key tactics like your digital marketing strategy may not always be...
Read more →This week we are featuring one of our favorite Audible Tags – that of wine enthusiast Konrad Ejbich. Konrad is a true expert on wine. He writes for the Toronto Star, has a segment on CBC Radio, and is the author of “A Pocket Guide to Ontario Wines, Wineries, Vineyards, & Vines”, among others....
Read more →I recently was blessed with the opportunity to attend a talk given by former President of Starbucks, Howard Behar. Howard, author of “It’s Not About the Coffee”, worked with Starbucks for 21 years and helped grow the small Seattle coffee chain from 28 stores to over 15,000 worldwide. Be a good person. Howard’s story...
Read more →Impression management is a simple concept: control our actions, words, and appearances to create the best ‘impression’ on outside viewers.
Read more →Let’s face it, resume writing and reviewing are hardly anyone’s favorite tasks. I actually find the traditional paper resume to be a bit antiquated. However, it doesn’t really seem like anyone has come up with a great replacement yet. The traditional resume that lists your education, jobs, and accomplishments is still the standard when...
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