• Smartphone Revolution

    Preparing for the Smartphone Revolution

    by  • October 27, 2014 • 0 Comments

    With daily iPhone sales outnumbering the number of births, there’s no doubt that smartphones will eventually outnumber the human population. Smartphones have become an essential tool for many people. Not only are smartphones essential for communication, but they also help people make purchasing decisions and even work remotely. As of 2014 there are four...

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    Infographic: Mobile Market by the Numbers

    by  • October 22, 2014 • 0 Comments

    Here’s an interesting fact I bet you didn’t know: there are more mobile phones in American households than toothbrushes. This, of course, could mean that Americans are pretty grimy and could use a little lesson or two on hygiene. Maybe that’s true. Or, it could mean the scary but true fact that mobile phones...

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    Omniplatforms: The New Wave of Mobile Marketing?

    by  • September 22, 2014 • 0 Comments

    Omni channel mobile marketing

    Maybe the word ‘omniplatform’ has you saying HUH? When I first saw the word being used in reference to mobile marketing, I was a bit confused. However, the concept of an omniplatform isn’t really confusing at all, it’s actually quite genius. If you’ve heard of the term responsive design, then you already know what...

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    Mobile Increasingly Important for Digital Advertisers

    by  • September 10, 2014 • 0 Comments

    online advertisement

    By now you have likely heard about mobile marketing and the importance thereof, especially if you are reading this blog. As a reminder, mobile presents a unique opportunity for brands to reach out and engage customers, especially in real time or through location-based technology. Technologies such as quick response (QR) codes and near field...

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    3 Apps To Streamline Day-To-Day Business Tasks

    by  • July 11, 2014 • 0 Comments

    apps and business tasks

    The 2014 AT&T Small Business Technology Poll found businesses that use mobile apps for daily tasks saved a total of $65 billion last year. Moreover, 77 percent of respondent businesses said they rely heavily on three or more mobile apps for daily company functions. There are mobile apps that can streamline just about any...

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    Experiential Marketing Boils Down to Engagement

    by  • June 23, 2014 • 1 Comment

    Experiential Marketing

    Do you recall the recent campaign by Red Bull that tracked the longest ever sky-dive? Or have you noticed Coca Cola’s Open Happiness campaign during this year’s World Cup? Both are great examples of how brands are making more effort to connect and engage with their consumers, and both could be considered experiential marketing....

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    Insider Ways to Increase App Downloads

    by  • May 21, 2014 • 0 Comments

    Increase app downloads

    Insider Ways to Increase App Downloads Many businesses are turning to apps, in addition to mobile sites, to increase their mobile marketing reach. Apps are convenient to users for several reasons. First, they provide a centralized location for information about a business. Second, they are designed with mobile usability in mind. Ever heard “there’s...

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