• apps and business tasks

    3 Apps To Streamline Day-To-Day Business Tasks

    by  • July 11, 2014 • 0 Comments

    The 2014 AT&T Small Business Technology Poll found businesses that use mobile apps for daily tasks saved a total of $65 billion last year. Moreover, 77 percent of respondent businesses said they rely heavily on three or more mobile apps for daily company functions. There are mobile apps that can streamline just about any...

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    Experiential Marketing Boils Down to Engagement

    by  • June 23, 2014 • 1 Comment

    Experiential Marketing

    Do you recall the recent campaign by Red Bull that tracked the longest ever sky-dive? Or have you noticed Coca Cola’s Open Happiness campaign during this year’s World Cup? Both are great examples of how brands are making more effort to connect and engage with their consumers, and both could be considered experiential marketing....

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    Insider Ways to Increase App Downloads

    by  • May 21, 2014 • 0 Comments

    Increase app downloads

    Insider Ways to Increase App Downloads Many businesses are turning to apps, in addition to mobile sites, to increase their mobile marketing reach. Apps are convenient to users for several reasons. First, they provide a centralized location for information about a business. Second, they are designed with mobile usability in mind. Ever heard “there’s...

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    The Psychology of Banner Ads: Overcoming Banner Blindness

    by  • May 9, 2014 • 0 Comments

    banner-advertising

    We can barely read an online article from beginning to end before clicking out. How much attention could be left for acknowledging banner ads surrounding the page? Very little. Insomuch that in the 90s, Internet researchers Benway and Lane coined the term “banner blindness” to describe people who consciously or unconsciously ignored banner information....

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    5 Tips for a Healthier Business Negotiation

    by  • May 1, 2014 • 0 Comments

    Business Negotiations

    The pressure is heightened, and you’re once again entering a business negotiation. That sale needs to be closed; your small business needs funding. Whether it’s an important deal that needs to be completed or a job interview that needs to be nailed, negotiations play a vital role for a large number of people and...

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    5 Things Venture Capitalists Want to Know

    by  • April 14, 2014 • 0 Comments

    human capital

    In today’s small business environment, monetary funding is almost always an issue. Even for larger companies, the capacity to obtain substantial financing can be the difference between expansion and success or stagnation and loss. For many companies dealing with new technologies, software, or innovations, the funding needs can be especially large. Venture capital can...

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    In-store Tracking and Loss of Privacy

    by  • April 3, 2014 • 0 Comments

    Smart Phone Shopping

    A survey conducted last month published on Adweek helped cement the fact that customers generally do not want companies tracking them via their own smartphone. While about 60% of survey takers responded that tracking would be acceptable if there was an opt-in/opt-out consensual form, about a quarter of all participants still responded that companies...

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